I got a link to this xkcd comic into an over-serious column about Ke$ha.

With its titular emphasis, “TiK ToK” effectively re-conceptualizes time as being the medium in which the self occurs. Its often parodied opening about brushing your teeth with a bottle of Jack Daniels is somewhat funny, but serves to wrench the listener from a normal conception of the morning. The song chips away at ordinary notions of time from the beginning.