There’s actually a pretty interesting thing going on, for you language nerds, where Microsoft and Apple are fighting over trademarking “app store.” I’m not really sure about this 100%, but it seems like a very Tractarian (Wittgenstein, not the Oxford Movement) sort of reasoning going on, where names are assumed to have an ontological status. However, the sheer existence of the Apple App Store—and the manner in which it exists—suggests that the best analog would not be “grocery store,” which we can all agree is just the most cowardly pandering comparison to make, honestly; it’s sort of like trying to trademark, oh, I don’t know, “windows.” Right, Microsoft? Because you did that. Windows’s windows exist in the way the App Store’s apps (and the app store, itself) exists: The concept creates after the fact the objects it’s thought to represent. It’s like anti-existentialism.