This is one of the best things I’ve ever read on Tumblr.
Buying organic food helps us deal with our number one problem: our existential anxiety, our denial of death. This problem is so big and unsolvable, it is shelved by the conscious mind but the unconscious mind is tormented by it our entire lifetime.
Anything that reduces the load of carrying this unresolvable existential question allows us to feel more entitled to live, more like we belong here, that our life has a transcendent meaning.
Cultural anthropologist Ernest Becker called such solutions “immortality projects.” Have children. Or friends who will remember you when you’re gone. Be a good member of your church. Build a home. Decorate it beautifully. Or, even, write a book, create a new philosophy, become wealthy and have buildings named after you. All of these are more keenly appreciated when we view them as immortality projects.
Organized religion has fallen out of favor among Western intelligentsia and for those who feel the need to justify why they don’t go to church, a popular construct is “because they’re so judgmental” and because “they don’t practice what they preach: they walk out of church in their fine clothing and stride right past the homeless people.”
Isn’t that interesting? Those are exactly the two kinds of behavior the Loyola University study found afflict people who eat organic food.